Panel Event
In 2023, MLA Canada approached REW Studio to host a real estate event focused on trends, forecasts, and insights to help industry leaders navigate emerging challenges. Held at Vancouver’s ANNEX Theatre, the event featured these leaders sharing their predictions for the year with fellow professionals, fostering an exchange in knowledge and collaboration.
Source: REW Digital Ltd.
Art Director
This was my first art directing project at REW. I was given the space to create a unique real estate experience through production and design. It was my job to execute and direct the overall brand and theme, as well as the stage, camera and lighting positions.
Myself and the Studio team’s mission was to host an event that would be an unconventional and memorable experience then the average real estate event. This Year in Real Estate was an opportunity to show off what REW Studio is all about.
Production Theme
The Annex Theatre inspired the idea to reference the show “My Next Guest Needs No Introduction,” where David Letterman interviews his guests on a stage set with two armchairs and moody fresnel lights. I used this layout as a starting point, adapting it for our panel discussion format, "This Year In Real Estate."
During the planning phase, I utilized the Annex floor plan to map out the seating arrangement and stage setup. I created examples of camera angles, preferred furniture styles, and social media animation directions.
The slide below features the production planning deck I developed to share with my team, MLA Canada, Annex, and the production crew, effectively communicating the vision for the show.
Brand Inspiration
To complement the theatre theme, I drew inspiration from vintage playbills and show tickets for the event's brand design. My journey began when I stumbled upon an old CBS Television Network audience ticket, whose style and layout perfectly matched REW’s utilitarian vibe and the aesthetic of the company’s blog, "The Guide." From this design, I crafted email invitations that resembled vintage tickets, creating an immersive experience for guests as if they were attending a live show.
Brand Experience
The goal was to immerse guests in a real talk show atmosphere, encouraging them to share this unique REW experience with others in the industry. All communication assets—including invitation tickets, posters, social media content, and the event program—were designed to convey that a show was about to begin.
I created the logo in the shape of a spotlight, drew inspiration for the invitations from a vintage CBS ticket, and designed the program to resemble a theatre playbill. Posters were displayed in the elevator and lobby, while our crew members and local media wore branded ID tags. We even had a sign prompting the audience to applaud.
From start to finish, every aspect of the guest experience was crafted to feel like a live show production.
